Finance
Part One of Brahmastra- Shiva is officially back on track. After four consecutive days with significant drops in domestic box office collections, the film has picked up again in its second weekend. On its second Saturday, September 17, the film saw a massive 50% increase in collections across India, raising hopes of a healthy lifetime run. It also surpassed The Kashmir Files in terms of global earnings to become the highest-earning Hindi film of the year.
According to trade sources, the Ayan Mukerji film, starring Ranbir Kapoor and Alia Bhatt, earned between 15.5 and 16 crore nett in all languages across India on Saturday. In comparison, the film earned 10.5 crore on Friday and slightly more than 9 crore on Thursday, its lowest single-day total so far.
This brings its total nett domestic collection to just under 200 crore. Its total worldwide revenue is also approaching the 350 crore mark. This means it has surpassed The Kashmir Files’ lifetime earnings of 340 crore to become the year’s highest-grossing Hindi film.
The film’s nett domestic collection is now the second-highest for all Hindi films this year, surpassing Kartik Aaryan’s Bhool Bhulaiyaa 2, which took in 185 crore. Brahmastra is still trailing Vivek Agnihotri’s The Kashmir Files, which had a nett collection of 252 crore. It should be noted that the budget for The Kashmir Files of 15 crore was a mere fraction of Brahmastra’s overall budget.
According to trade analysts, the jump on Sunday may not be as high as it once was, but even a minor increase will give the film a shot at a 40-million-dollar second weekend, which is a very healthy number. The lack of major releases this weekend has aided the film, and this trend is expected to continue next weekend. In fact, until Vikram Vedha and Ponniyin Selvan: I arrive on September 30, Brahmastra will have virtually no competition at the Indian box office. If all goes well, the film should enter the $300 million club in the United States.
However, given the film’s massive 410-crore budget, this figure may not be enough to declare it a sure-fire hit. A variety of factors must be considered.
But one thing is certain: the film has succeeded in re-engaging audiences, something that many big Bollywood films failed to do earlier this year.
Source:HT
