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Online searches for ‘Naatu Naatu’ on Google increased by 1,105% worldwide after the super-hit song from the Telugu blockbuster ‘RRR’ won Best Original Song at the 95th Academy Awards on Wednesday, according to a report.
After sifting through Google Search trend data, Japanese online casino guide 6Takarakuji discovered that online interest for ‘Naatu Naatu’ multiplied by more than ten times the average volume, just hours after the Telugu-language film won the Oscar.
“The Indian song has become a popular sensation on TikTok, with 52.6 million views since its release in March last year,” the findings showed.
The song presents a high-tempo rhythm and a dance battle between the legendary revolutionaries and their colonial masters.
“History was made during this year’s Oscars ceremony, as aNaatu Naatu’ became the first song from an Indian film to win in the Best Song category,” said a spokesperson for 6Takarakuji.
The song won over the likes of music legends such as Lady Gaga and Rihanna, which is a testament to the song’s huge popularity, as highlighted by the huge spike in this data.
“During the Oscars ceremony, the electrifying live performance of the song by singers Rahul Sipligunj and Kaala Bhairava received a standing ovation from the crowd, and this historic win will give ‘RRR’ and ‘Naatu Naatu’ some well-deserved exposure,” the spokesperson added.
Bhairava and Rahul were overjoyed after meeting Rihanna on the red carpet at the 95th Academy Awards.
Bhairava shared a picture taken with the nine-time Grammy Award winner. The superstar singer was also seen with Sipligunj and choreographer Prem Rakshith.
Prime Minister Narendra Modi also congratulated music director M.M. Keeravani and lyricist Chandra Bose after their song won the prestigious Oscar award.
Source:OCN
