Finance
Google claimed to protect its platforms from misuse, offer voters high-quality information, and assist users in navigating AI-generated material as it unveiled new initiatives on Tuesday to promote the Indian general elections.
The firm and the Election Commission of India (ECI) are working together in the lead-up to the elections to make it simple for individuals to find essential voting information on Google Search, including how to register and cast a ballot, in both Hindi and English.
For each election ad they want to run, Google requires all advertisers who want to do so to go through an identity verification process, provide a pre-certificate issued by the ECI or anyone authorized by the poll panel, and have in-ad disclosures that make it clear who paid for the ad.
“Additionally, we have long-standing ads policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections,” said the company.
The company has also begun to roll out restrictions on the types of election-related queries for which Gemini AI will return responses.
Also, every image generated through Google products has embedded watermarking with Google DeepMind’s ‘SynthID’, said the company.
Soon, YouTube will begin to require creators to disclose when they have created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content.
Moreover, “we have information panels that indicate funding sources from publishers that receive public or government funding, and information panels giving topical context for topics prone to misinformation”.
Google said it is enforcing policies and using AI models to fight abuse at scale.
“We rely on a combination of human reviewers and machine learning to identify and remove content that violates our policies. Our AI models are enhancing our abuse-fighting efforts, while a dedicated team of local experts across all major Indian languages are working 24X7 to provide relevant context,” the company informed.
The Fact Check Explorer tool and the Google News Initiative Training Network have made it possible for journalists and newsrooms to dispel false information with dependable, fact-checked updates.
Furthermore, Google is endorsing the India Election Fact-Checking Collective (Shakti), a national coalition of fact checkers and news publishers, in advance of the general election.
Source:IANS
