Finance
Maruti Suzuki, which is celebrating its 40th anniversary in India, has added a number of Black Edition vehicles to its Arena lineup, including the Alto K10, S-Presso, Celerio, WagonR, Swift, Dzire, Brezza, and Ertiga. The Black Edition vehicles will be finished in Pearl Midnight Black. The carmaker will also provide them with limited edition accessory packages.
The Alto K10, S-Presso, Celerio, WagonR, Swift, Dzire, Brezza, and Ertiga are available in the top two variants of the Arena Black Edition. The prices for the commemorative Arena Black Edition range of cars remain consistent with the standard Arena range. The Accessory packages are available at significantly reduced prices.
Speaking about the Black Edition cars, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, said, “We are delighted to introduce the Arena Black Limited Edition cars for our patrons. The special Arena Black Limited Edition models add a dynamic appearance to the range.”
He added, “In addition, customers may also choose genuine accessories to further customise and improve the appearance of their Black Limited Edition vehicle. We are confident our customers will appreciate all our beloved Arena models in this new look as much as they have appreciated them since their launch.”
Tata Motors offers something very similar in its SUV range called the Dark Edition, which has seen a fair amount of success, and Maruti Suzuki is not the only manufacturer to introduce cars in all-black.
Source:FE
