Finance
Tata Motors has a firm grip in the still rather small Indian electric vehicle space but with a clear shift afoot towards battery power, Tata Motors is all set to further strengthen its grip in the segment.
Not all about range, it is in the looks too
It is expected that the concept SUV electric vehicle to be unveiled today will boast of a bigger battery for a longer range than the current EVs that Tata Motors has on offer. But more than the range – crucial as it is, it could also be about a catchy design language on the outside.
Teaser images have hinted the concept EV to have a LED light bar that stretch all the way to the ORVMs. The highlight body colour could be in blue as is with Tata EVs recently.
There have been rumours that Tata Motors is unveiling the Sierra SUV by bringing back the name from years gone by. The Sierra SUV was indeed showcased at the previous edition of the Indian Auto Expo. But while Sierra EV is indeed in the works, today’s unveil is more likely to be another, absolutely new SUV concept.
With Nexon and Tigor EVs faring reasonably well, Tata Motors has a major say in the country’s EV space which still is rather tiny. But for the company, it isn’t exactly about selling huge volumes. Not yet anyway. Company officials previously told HT Auto that it is about offering options to customers which are not just electric but capable electrics. And while these officials admit that having more competition is welcome and would auger well for the EV movement, Tata Motors would continue with its plans regardless.
Source:ASTech
