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On the occasion of ‘Adani Day,’ Adani Group teamed with heroes of the 1983 World Cup Cricket win to create the ‘Jeetenge Hum’ campaign, demonstrating unflinching support for Team India for the highly awaited ICC ODI Cricket World Cup 2023.
The Adani Group, according to the firm, is igniting an irrepressible spirit for Team India in the 2017 World Cup, which marks the historic 40th anniversary of India’s historic conquest.
The campaign, led by Chairman Gautam Adani, is blazing with sincere wishes, kindling an outpouring of support from 1983 World Cup winning cricket stars and ardent fans.
The campaign asks Indian cricket fans to band together and rally behind Team India by using the hashtag “#JeetengeHum” on Twitter and Instagram to support the team’s quest for victory and boosting their morale.
“Cricket is a binding force in our country invoking a wide spectrum of emotions. Legends are not born, they are made through resilience and perseverance. Team India must have had both these attributes that led us to win the World Cup in 1983. With the hope of seeing history repeat itself, join us and the legends in wishing the Indian Cricket Team for the upcoming World Cup through #JeetengeHum,” said Gautam Adani, Chairman, Adani Group.
Kapil Dev, the captain of India’s World Cup-winning squad in 1983, said the campaign represents the energy and tenacious spirit that powered India to World Cup triumph under his captaincy.
“We are honoured to unite with the Adani Group in rallying Team India for the ODI World Cup 2023. This campaign symbolizes the excitement and the indomitable spirit that propelled us to victory in 1983. In preparation for the World Cup 2023, it is imperative for the team to foster a collective mindset that centers on wholeheartedly committing to giving their absolute best. The true measure of success lies not solely in the outcome, but in the unwavering dedication to the relentless pursuit of personal excellence,” said Kapil.
Echoing similar sentiments, Roger Binny, one of the heroes of the 1983 team and the President of the Board of Control for Cricket in India (BCCI), said, “Being part of the 1983 World Cup-winning team was an incredible journey filled with determination and team spirit. Together, we believe in the potential of our current players to bring back the coveted trophy. Let’s unite as fans and inspire them to create history!”
The 1983 World Cup-winning team received an incredible reception during a poignant gathering in Ahmedabad to commemorate Adani Day. To add to the grandeur of the occasion, Kapil Dev presented Gautam Adani with a special bat autographed by the 1983 team.
This precious gift will be delivered to the Indian contingent prior to the much-anticipated World Cup 2023.
During the conversation, the stars of 1983 and Adani smoothly drew analogies between the worlds of cricket and business, creating an enthralling experience for the audience.
“Coming soon, as part of the ongoing campaign, a digital wishing wall will be unveiled, inviting cricket enthusiasts from around the globe with the opportunity to contribute their heartfelt wishes, messages, and support for Team India’s journey to the World Cup. It aims to create a resounding display of support, amplifying Team India’s determination to achieve victory,” the company said in a media release.
“This campaign draws inspiration from the Adani Group’s ethos, “Kar ke dikhaya hai, Kar ke dikhayenge,” symbolizing an indomitable spirit of achievement in both cricket and business. The “Jeetenge Hum” campaign champions the belief that winners, having tasted victory before, will inevitably relish it again — an inner conviction that precedes their satisfaction and pride in the public eye,” it added.
Source:IANS
