Finance
On August 31, Thursday, ViaCom 18 won the contest to secure the TV and digital rights for the Indian cricket team’s home matches for the next five years.
According to PTI, the BCCI expected total earnings from the sale of separate television and internet rights for India’s 88 home games to exceed one billion US dollars, or around INR 8200 crore.
A set of matches versus Australia and England is a major component of this new cycle. India will host Australia for a total of 21 games, including five Test matches, six One Day Internationals (ODIs), and 10 Twenty20 Internationals (T20Is).
There will also be 18 games versus England, comprising ten Tests, three One-Day Internationals, and five Twenty20 Internationals. These matches are among the 25 Tests, 27 ODIs, and 36 T20Is scheduled for this time frame.
According to PTI, Viacom 18 has won the contest for the TV and internet rights to the Indian cricket team’s home matches for the next five years.
Viacom 18 bags TV and digital rights for Indian cricket team's home matches for five years#Cricket #BCCIMediaRights
— Press Trust of India (@PTI_News) August 31, 2023
The BCCI media rights for home matches were being contested by ViaCom18, Disney Star, and Sony Sports. The BCCI auctioned media rights for the following cycle via an e-auction method, which they also used to sell Indian Premier League media rights.
According to sources, Amazon and FanCode were supposed to compete, but they did not participate in the auction.
In the previous cycle, Disney Star earned the media rights for Rs. 6,138 crore.
The BCCI auctioned media rights in two packages: India subcontinent TV and India subcontinent and global digital rights. The base price for TV was established at Rs 20 crore each match, while the base price for the second package was set at Rs 25 crore every match.
The following cycle has 88 matches, but this number may increase in the latter stages.
The announcement was made by BCCI Secretary Jay Shah, who congratulated Viacom18 on their triumph and complimented Disney Star for their services to Indian cricket.
Congratulations @viacom18 🤝 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
Also a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe. 2/2
— Jay Shah (@JayShah) August 31, 2023
Viacom18 already owns the Women’s Premier League (WPL) TV and digital rights.
Source:IT
