Finance
Apple has announced its second event for the year. Based on the Halloween theme, the event named ‘Scary Fast’, will take place today. While Apple has not officially announced any details about the event, enthusiasts anticipate a significant Mac product launch, with potential showcases of new MacBooks and iMacs.
What To Expect
As per TechCrunch, ‘Scary Fast’ is probably a reference to new chips in addition to the apparent Halloween undertones. Looking at the event’s invite, it is most likely that the tech giant will make an announcement on new Macs because of the silver Apple logo and the augmented reality effect that turns it into a Finder widget.
Apple has not updated its 24-inch iMac since 2021. According to an older report from Bloomberg’s Mark Gurman newsletter, it noted that Apple plans to introduce a refreshed 24-inch iMac at the next event.Additionally, he mentioned that the larger iMac Pro model will be available in late 2024 or early 2025. However, according to industry expert Ming-Chi Kuo, the new 24-inch iMac will be released in the coming year.
Apple will also likely unveil its next-generation silicon chip, M3. Analysts anticipate that the company will unveil new iMac machines featuring the latest processor, a strategic move aimed at boosting Mac sales. It’s worth noting that sales have declined this year due to reduced demand, excess inventory, and a challenging macroeconomic environment.
In January, Apple introduced MacBook Pros with M2 Pro and M2 Max chips, in addition to a Mac mini. Later, they also released Apple’s first 15-inch MacBook Air and Mac Studio models, and Mac Pro, which is the first device to employ Apple Silicon, the company’s in-house chips.
It is also possible that ‘Scary Fast’ will witness the launch of new accessories as the tech giant moves to a USB-C universal charging system
When And Where To Watch
Apple scheduled this event for October 30 at 5 pm Pacific Time (5:30 am on October 31 IST) and will live-stream it on their official website. Although the timing of the stream is also unusual for the company, it likely aligns with the spooky Halloween theme. The company sent out invites for the event last week, but attendance will be exclusively online as no in-person participation is allowed. The live stream will also be available on Apple’s official YouTube channel and the Apple TV app.
Apple’s Last Event
Apple held its Wonderlust event on September 12 and launched the company’s top-of-the-line iPhone 15 series and Apple Watch Series 9. The company also introduced the USB-C charging port, bidding farewell to Apple’s traditional Lightning cable. The iPhone 15 with 128GB of base storage starts at ₹ 79,900, while the iPhone 15 Plus starts at ₹ 89,900. The iPhone 15 Pro with 128GB of storage starts at ₹ 134,900, and the iPhone 15 Pro Max with 256GB of storage starts at ₹ 159,900.
