Finance
The Odisha government has announced a three-year sponsorship agreement for the Indian National Kho Kho team, which is a big step forward in supporting indigenous sports in the country.
The Odisha Mining Corporation would fund an annual investment of ₹5 crore from January 2025 to December 2027, as announced by Chief Minister Mohan Charan Majhi.
The Rs 15 crore sponsorship package underlines Odisha’s ongoing commitment to sports development, following its successful relationship with Indian hockey. This effort intends to raise Kho Kho’s profile and provide crucial support to the national squad.
“This is a watershed moment for Kho Kho in India. By supporting our indigenous sports, we are not only preserving our cultural heritage but also creating new opportunities for our athletes,” said Chief Minister Majhi. “Just as we transformed Indian hockey, we envision a similar renaissance for Kho Kho, positioning Odisha as a catalyst for sporting excellence.”
Sudhanshu Mittal, President of the Kho Kho Federation of India (KKFI), welcomed the announcement, stating, “Odisha’s commitment to Kho Kho represents a turning point for this traditional sport. This sponsorship will significantly enhance our ability to develop world-class athletes and promote Kho Kho on the global stage.”
The sponsorship will help facilitate team development, training infrastructure, and participation in national and international events. Officials point out that this collaboration will also create great branding chances for Odisha at national and international sporting events.
