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YouTube recently launched its game-changing Hype feature in India, giving tiny producers more attention and opportunities to flourish. This approach aims to promote creators from many languages, regions, and genres to reach a wider audience. Here’s all you need to know about the Hype feature and being a creator.
What is the Hype feature?
The Hype function is intended for creators with 500–500,000 subscribers. It gives viewers a unique way to hype the video of a rising creator. A new Hype button will appear beneath the video of a qualifying channel. Hitting this button will give the video points, allowing it to reach a larger audience.
Once a video gains Hype, it accumulates Hype points and moves up the top 100 leaderboard. This leaderboard may be found under the Explore tab on YouTube. Notably, YouTube will award bonus points to channels with less subscribers, providing new producers a significant advantage over larger and more established channels.
Eligibility criteria for YouTube channels
- Creators must be a part of the YouTube Partner Programme and must have 500 to 500,000 subscribers to qualify.
- The Hype feature will automatically be available for eligible channels, with no setup required.
- Videos must be published in the last seven days for viewers to be able to Hype them.
For viewers
- Viewers will see the Hype button just below the Like button; the video must be from a qualifying channel and not more than 7 days old.
- Viewers can tap the Hype button to support a video from a qualifying channel. Users can Hype videos up to three times for free per week.
- Videos Hyped by viewers will get points and climb up the leaderboard, and are more likely to appear in YouTube’s recommendations.
Getting recognized on YouTube is challenging, especially for newer creators. Hype will make it easy for fans to support new creators and expand their audience.
Source: HT
